This animation was created for the development team responsible for the design of this 500+ acre planned community. The program consists of a new retail and corporate office core with strong connections to existing road and river infrastructure. The scheme is further developed with multi-family, townhomes and single family residential units with significant density to support GEM car designated pathways, pedestrian thoroughfares and natural trails by a well known and stocked trout fish steam.
Leveraging the existing natural amenities of the site and surrounding national parks, additional facilities including a hotel lodge, cottages and camping areas nestled in between an existing pond and riverway. This animation was used by the development team to visualize a development plan for the project, as well as allowing the design team to envision the project’s intentions 3 dimensionally.
Design Develop has been selected as project architects for a 30,000+ square foot renovation at the Region Ten Peterson Building on Preston Ave. The cramped and dated building was in major need to an overhaul, so Design Develop proposed complete demolition to the structure and the creation of new bright, open offices and meeting rooms that more practically served Region Ten’s needs. On the exterior, a new glass entry and canopy will hint at the major changes taking place inside, while a new two story-lobby with reception area and conference rooms will greet visitors to the new space.
This video, completed during the schematic design phase of a design/build project led by Design Develop and Martin and Horn, Inc., was created to give the client a preview of what the new spaces would feel like once completed. Though many of the details have not yet been worked out, the animation was crucial in allowing the department heads and leadership team a preview of the overall feel of the new building and how the end users would occupy the proposed spaces very early on in the design process.<p><a href=”http://vimeo.com/87564113″>Preston Interiors v2</a> from <a href=”http://vimeo.com/user7966875″>Bob Pineo</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>
Not just 3D modeling and not just animations!
At Design Develop, we also have the ability to do 2D marketing material for print, banners, brochures, presentations, signs, and web. Recently asked by the developers at City Walk Apartments to create a graphic describing the connectivity along the new Water Street East corridor, this context plan details the importance of linking the Downtown Mall with Belmont neighborhood, while placing City Walk Apartments at the heart of it all. By working closely with the marketing team at City Walk Apartments, we were able to create graphics that will be used in the leasing office, on signs, and in printed hand-outs.
Design Develop created this animation to illustrate the density of a site based on a zoning analysis, and shows the amount of usable square footage per floor, parking, and height of a potential project. Valuable to land owners and architects alike, this animation can help determine land value, study massing and project scope, or help get approval for an special use permit. At Design Develop, we have the skills and tools to create simple massing model animations like this quickly, allowing for fluid and adaptable work flows with our client. The benefit of showing a potential purchaser the height, scale, density, and square footage a specific site can support in a real time 3D environment can boost land value significantly, while simultaneously being beneficial to the entitlement process.
Delafield Rise offers a variety of home site settings along the lower slope of Warm Springs Mountain near Hot Springs. With eight home sites range from 1/2 to 7 acres, most lots feature quiet woodland settings while others offer breathtaking long-range views to the west. The neighborhood takes advantage of it’s natural surroundings, and the animation highlights the community tree house, hiking and equestrian trails, fire pit, and central lawn. As a main part of the developer’s marketing and sales campaign, this animation allows potential clients to truly experience the neighborhood before the first shovel hits the ground.
Homestead Preserve’s largest neighborhood, Delafield Rise is conveniently located adjacent to The Homestead, and many home sites are within walking distance of the resort as well as Hot Springs’ downtown dining and shopping district.
In the News: Design Develop Animation for Waterstreet Promenade featured in Charlottesville Tomorrow
The article, linked below, describes the recommendation of the new Water Street Promenade neighborhood, with an embedded animation from Design Develop for reference. The animation referenced is the same animation that was used in the Charlottesville Planning Commission meeting, and shows the versatility of an animation that describes context, aesthetics, and project scope.
From the article, published January 17th, 2014, in the Charlottesville Tomorrow online publication, authored by Effie Nicholaou:
‘“We tried to design this to look something like the Fan in Richmond and not have a suburban product,” said Riverbend’s president, Alan Taylor. “The lot width in the [current zoning] is 50 feet. These lot widths are going to be between 35 to 38 feet, and we just thought it was a more urban product.” Plans for the site include 24 three-story houses, each with a basement and garage, the donation of the historic Coal Tower to the city, and public open space surrounding the tower. “The purpose of this rezoning is to establish the characteristics of this neighborhood with a traditional neighborhood design,” Riverbend Development wrote to staff. The current zoning, Downtown Extended Corridor Mixed Use, does not allow for the narrower lots.
Staff recommended approval at the commission’s meeting Tuesday because they said the application is consistent with requirements for a rezoning to the “planned unit development” district. “I’m quite supportive of the project in many ways,” said Dan Rosensweig, chairman of the Planning Commission. “I’m perfectly willing to support this.”
This animation was used to get approval from the Charlottesville Planning Commission and will be a centerpiece in the marketing campaign orchestrated by the developer. The animation shows a new development along the proposed Water Street connector that includes 24 single-family residences and an open park around the coal tower.
This video was used in obtaining a special use permit for an increase in allowable density. The project received approval upon the Commission’s first review of the project, with this animation as a prominent feature.
The Willow Glen Animation was embedded for reference in an article describing affordable housing units within the neighborhood. As part of the larger marketing package, the animation includes information on each of the available housing types found within the Willow Glen community. From the article linked below, published in the Saturday, February 1st, 2014 addition of the Charlottesville Tomorrow online publication, authored by Sean Tubbs:
‘When the Albemarle Board of Supervisors rezones land for a new residential development, county policy requires developers to designate a portion of the units as affordable. Since 2000, the policy has created a potential of more than 1,200 homes that are restricted to families or individuals with an annual income less than 80 percent of the area’s median. However, very few actually have been purchased by qualified buyers, nor have many been built. “Developers don’t really like to build those units,” said Mark Watson, director of development for the Piedmont Housing Alliance. Instead, builders have the option to pay cash to avoid the requirement, with the proceeds going to affordable housing programs, such as down payment assistance, run by the county. Watson said many developers prefer to contribute cash because they cannot make as much of a profit for selling a smaller house. However, one developer is working with Watson on a pilot project that could lead to more such units being built, increasing the county’s stock of affordable housing. “Paying money to a fund doesn’t get people nice housing now,” said George Ray, president of Insignia Development. His firm worked with the alliance and Stanley Martin Homes to make sure that six new units near Hollymead Town Center were within the county’s definition of “affordable.” ‘
Located just steps from one of Charlottesville’s most popular shopping destinations, The Hollymead Town Center, Willow Glen residents will be close to some of the area’s best shopping and dining, as well as adjacent to the Charlottesville airport and several major employment centers. The Willow Glen neighborhood will feature both single family residence and town homes, arranged gracefully around a central green, resident’s clubhouse, and performance pavilion.
This animation was developed with the client to tell the whole story of the Willow Glen neighborhood, from the surrounding context and community layout to the housing types, walking trails, and central green. Intended to be used as a marketing tool, the animation gives potential homeowners a preview of the whole community before build-out is completed.
We have been working with the Regional and Local Architects on the creating images and animations that were used to help City Officials gauge the relative merits of a proposed Marriott Suites Hotel. The site is one of Charlottesville’s most prominent under developed lots . The Developer and the entire design team wanted to highlight the investments of integrated design, public amenities and exterior finishes planned for the building. Using the images and animations we produced, the project marched through the entitlement process and won approval from the Planning Department, BAR, and the City Council. Welcome to Charlottesville Marriott Suites!