It’s Unaminous! Design Develop Artwork Helps Secure City Market Selection

Working closely with a City Market LLC, a team consisting of Keith Woodard and Powe Studio Architects, Design Develop had the pleasure of modeling the concept from schematic sketches, rendering, and creating the final book to be submitted for the recent City Market competition. The submission went on to win unanimous approval from City Council, being the project selected amongst four submissions from firms around the country.

From the article, published June 17th, 2014, in the Charlottesville Tomorrow online publication, authored by Sean Tubbs:

[After 20 years and multiple studies, Charlottesville’s City Council has finally selected a permanent home for the City Market. “You see that it is possible to come to decisions,” said Mayor Satyendra Huja.

The vote was met with applause Monday night after the council selected the Market Plaza proposal. Local builder Keith Woodard intends to purchase and redevelop a city-owned parking lot into a nine-story building that will have homes, offices and stores.

In January, the city issued a request for proposals from firms to develop the city-owned lot between Water and South streets that has been home to the City Market since 1993. “I have made up my mind that mixed-use development and the market can happen on this site in spite of the number of consultants we hired that said no,” Huja said. Woodard is partnering with Powe Studio Architects to build Market Plaza.]

The article is linked here: and images from the winning selection can be found below.


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In the News: Design Develop Animation for Rivanna Village featured in Charlottesville Tomorrow

The article, linked below, describes the recommendation of the new Rivanna Village neighborhood, with an embedded animation from Design Develop for reference. The animation referenced is the same animation that was used in the Albemarle County Planning Commission meeting, and highlights the neighborhoods many amenities, distinguishing features, and overall density.

From the article, published May 7th, 2014, in the Charlottesville Tomorrow online publication, authored by Effie Nicholaou:

” Changes to a proposed mixed-use development outside the Glenmore neighborhood have won the unanimous support of the Albemarle County Planning Commission.

“We have a plan that is less dense, has less commercial space… and the plan is more gentle on the land,” said Valerie Long, an attorney with Williams Mullen representing Andrew Boninti, the Rivanna Village developer. The plan also features about 32 acres of open space and linear parks, a mixed-use village center and single-family homes.

The developer also shared a four-minute rendering and animation of the development plans. All of the trees represented [on the animation] are taken from our plans,’ said [landscape architect with Terra Concepts Mark] Keller. ‘There is no hocus pocus going on. There is quite a considerable chunk of reality of what we’ve showed you.’ “



Schematic Community Development – Southwest- North Carolina

This animation was created for the development team responsible for the design of this 500+ acre planned community. The program consists of a new retail and corporate office core with strong connections to existing road and river infrastructure. The scheme is further developed with multi-family, townhomes and single family residential units with significant density to support GEM car designated pathways, pedestrian thoroughfares and natural trails by a well known and stocked trout fish steam.

Leveraging the existing natural amenities of the site and surrounding national parks, additional facilities including a hotel lodge, cottages and camping areas nestled in between an existing pond and riverway. This animation was used by the development team to visualize a development plan for the project, as well as allowing the design team to envision the project’s intentions 3 dimensionally.

Region Ten’s Peterson Building Renovation, Charlottesville, VA

Design Develop has been selected as project architects for a 30,000+ square foot renovation at the Region Ten Peterson Building on Preston Ave. The cramped and dated building was in major need to an overhaul, so Design Develop proposed complete demolition to the structure and the creation of new bright, open offices and meeting rooms that more practically served Region Ten’s needs. On the exterior, a new glass entry and canopy will hint at the major changes taking place inside, while a new two story-lobby with reception area and conference rooms will greet visitors to the new space.

This video, completed during the schematic design phase of a design/build project led by Design Develop and Martin and Horn, Inc., was created to give the client a preview of what the new spaces would feel like once completed. Though many of the details have not yet been worked out, the animation was crucial in allowing the department heads and leadership team a preview of the overall feel of the new building and how the end users would occupy the proposed spaces very early on in the design process.

<p><a href=”″>Preston Interiors v2</a> from <a href=”″>Bob Pineo</a> on <a href=””>Vimeo</a&gt;.</p>

City Walk Site and Context Plan

Not just 3D modeling and not just animations!

At Design Develop, we also have the ability to do 2D marketing material for print, banners, brochures, presentations, signs, and web. Recently asked by the developers at City Walk Apartments to create a graphic describing the connectivity along the new Water Street East corridor, this context plan details the importance of linking the Downtown Mall with Belmont neighborhood, while placing City Walk Apartments at the heart of it all. By working closely with the marketing team at City Walk Apartments, we were able to create graphics that will be used in the leasing office, on signs, and in printed hand-outs.

CityWalk - Context V4

City Walk Site Plan

CityWalk - Context 11x17

Zoning Study for 301 West Main Street – Downtown Charlottesville

Design Develop created this animation to illustrate the density of a site based on a zoning analysis, and shows the amount of usable square footage per floor, parking, and height of a potential project. Valuable to land owners and architects alike, this animation can help determine land value, study massing and project scope, or help get approval for an special use permit. At Design Develop, we have the skills and tools to create simple massing model animations like this quickly, allowing for fluid and adaptable work flows with our client. The benefit of showing a potential purchaser the height, scale, density, and square footage a specific site can support in a real time 3D environment can boost land value significantly, while simultaneously being beneficial to the entitlement process.

North Point, Delafield Rise – Hot Springs, Virginia

Delafield Rise offers a variety of home site settings along the lower slope of Warm Springs Mountain near Hot Springs. With eight home sites range from 1/2 to 7 acres, most lots feature quiet woodland settings while others offer breathtaking long-range views to the west. The neighborhood takes advantage of it’s natural surroundings, and the animation highlights the community tree house, hiking and equestrian trails, fire pit, and central lawn. As a main part of the developer’s marketing and sales campaign, this animation allows potential clients to truly experience the neighborhood before the first shovel hits the ground.

Homestead Preserve’s largest neighborhood, Delafield Rise is conveniently located adjacent to The Homestead, and many home sites are within walking distance of the resort as well as Hot Springs’ downtown dining and shopping district.

In the News: Design Develop Animation for Waterstreet Promenade featured in Charlottesville Tomorrow

The article, linked below, describes the recommendation of the new Water Street Promenade neighborhood, with an embedded animation from Design Develop for reference. The animation referenced is the same animation that was used in the Charlottesville Planning Commission meeting, and shows the versatility of an animation that describes context, aesthetics, and project scope.

From the article, published January 17th, 2014, in the Charlottesville Tomorrow online publication, authored by Effie Nicholaou:

‘“We tried to design this to look something like the Fan in Richmond and not have a suburban product,” said Riverbend’s president, Alan Taylor. “The lot width in the [current zoning] is 50 feet. These lot widths are going to be between 35 to 38 feet, and we just thought it was a more urban product.” Plans for the site include 24 three-story houses, each with a basement and garage, the donation of the historic Coal Tower to the city, and public open space surrounding the tower. “The purpose of this rezoning is to establish the characteristics of this neighborhood with a traditional neighborhood design,” Riverbend Development wrote to staff. The current zoning, Downtown Extended Corridor Mixed Use, does not allow for the narrower lots.

Staff recommended approval at the commission’s meeting Tuesday because they said the application is consistent with requirements for a rezoning to the “planned unit development” district. “I’m quite supportive of the project in many ways,” said Dan Rosensweig, chairman of the Planning Commission. “I’m perfectly willing to support this.”


Water Street Promenade, City of Charlottesville

This animation was used to get approval from the Charlottesville Planning Commission and will be a centerpiece in the marketing campaign orchestrated by the developer. The animation shows a new development along the proposed Water Street connector that includes 24 single-family residences and an open park around the coal tower.

This video was used in obtaining a special use permit for an increase in allowable density. The project received approval upon the Commission’s first review of the project, with this animation as a prominent feature.

In the News: Design Develop Animation for Willow Glen featured in Charlottesville Tomorrow

The Willow Glen Animation was embedded for reference in an article describing affordable housing units within the neighborhood. As part of the larger marketing package, the animation includes information on each of the available housing types found within the Willow Glen community. From the article linked below, published in the Saturday, February 1st, 2014 addition of the Charlottesville Tomorrow online publication, authored by Sean Tubbs:

‘When the Albemarle Board of Supervisors rezones land for a new residential development, county policy requires developers to designate a portion of the units as affordable. Since 2000, the policy has created a potential of more than 1,200 homes that are restricted to families or individuals with an annual income less than 80 percent of the area’s median. However, very few actually have been purchased by qualified buyers, nor have many been built. “Developers don’t really like to build those units,” said Mark Watson, director of development for the Piedmont Housing Alliance. Instead, builders have the option to pay cash to avoid the requirement, with the proceeds going to affordable housing programs, such as down payment assistance, run by the county. Watson said many developers prefer to contribute cash because they cannot make as much of a profit for selling a smaller house. However, one developer is working with Watson on a pilot project that could lead to more such units being built, increasing the county’s stock of affordable housing. “Paying money to a fund doesn’t get people nice housing now,” said George Ray, president of Insignia Development. His firm worked with the alliance and Stanley Martin Homes to make sure that six new units near Hollymead Town Center were within the county’s definition of “affordable.” ‘



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