Johnson Village, Entrance Review Board


Design Develop worked hand-in-hand with the team at Riverbend Development and Castle Development Partners to provide visualization and animation services for a new multi-family residential development near Johnson Village neighborhood in the city of Charlottesville. The animation was used to provide views from the adjacent 5th street, and to highlight the pedestrian-friendly corridors along the project.

This animation was used for a presentation to Planning Commission, who approved the project in the first review.

South Fork Lodge, Swan Valley, Idaho

Considering expansion at the pristine and beautiful South Fork Lodge in south-eastern Idaho, the owners needed to be able to visualize the impacts of this development before moving forward with further design and the entitlement process. We were asked to create an animation that would show the proposed expansion from a variety of views: as a pedestrian visiting the lodge, from a fishing boat on the river, driving down the adjacent access road, and from an aerial view for incoming aircraft.

Important for the animation was showing the adjacent natural beauty, so we modeled nearly 30 square miles to see how the design would impact views, how it would blend in with the surrounding site, and how the lodge would fit together cohesively.

The animation was so descriptive and successful, the client further used the visualization tool in a planning board meeting to gain approvals for the lodge expansion.

In the News – Another Review, Another Approval for Market Plaza!


Building momentum off a string of approvals in both BAR and Planning commission, the Market Plaza at City Market project continues to navigate the entitlement process smoothly and rapidly. This smooth process was noted in a December 28, 2014 article from Charlottesville Tommorow online news Publication, linked here

“The Charlottesville Board of Architectural Review has approved the massing, scaling and general layout of the nine-story Market Plaza building proposed for a downtown parking lot currently owned by the city…

The BAR previously determined that the additional density and height would not negatively impact the downtown historic district. The council approved a special-use permit for the height on Dec. 1 with several conditions and the project returned to the BAR on Dec. 16.”

Design Develop is pleased to be part of the well-prepared entitlement team, providing all graphics for BAR and SUP presentations and submissions.

Capital Trees, The Low Line, Richmond, VA

What began as a jump start to the fund raising campaign for the beautiful Low Line project on the banks on the Kanawha Canal in Richmond, VA, grew and transformed into an introduction to Capital Trees and the partnership they have formed between Water Street Studio, Design Develop, and residents and corporations of Richmond.

Our work was the crux of a presentation to the garden clubs of Richmond, and will be shared throughout the city as the spearhead for raising funds, while generating awareness for the project and Capital Trees.

Please visit or email for more info

Riverside Village Animation

Riverside Village from Bob Pineo on Vimeo.

Just before breaking ground, the developer approached us with a goal of getting an early jump on marketing by showing how Riverside Village was different than other communities being constructed throughout the region. Truly a mixed-use neighborhood, the focus of the animation was to highlight the pedestrian-friendly design, the proximity to Darden Towe, downtown Charlottesville, and the Rivanna River, and the wide variety of housing types Riverside Village will offer.

This animation also marks one of our earliest collaborations with Brian Wimer of Amoeba Films, who helped write the script, direct the focus of the piece, and edit the final renderings. We find the narration and focus of the script helps us offer an even more polished and complete final product!

The Ability to Model It All

The animation above describes a highly articulated interior concept Design Develop completed recently, working hand in hand with a local architect and interior designer. Highlights include custom modeled furniture, light fixtures, trim work, and even a television showing previous animations! This animation is an opportunity for us to show the wide variety of scales and levels of completion at which we are able to work: From high-level master planning studies down to interior furniture selection, we’ve had success modeling and visualizing a wide variety of scales, scopes, and levels of completion. We’ve found that 3D modeling and visualizations go beyond marketing or entitlement materials, and become an incredibly useful design tool. There is significant value in being able to see the project come to life before the shovel breaks ground; Imagine the advantages of being able to walk down the hall or to stand in a room of a project that only currently exists on paper…

In the News: Spring Hill Village – Another Unanimous Decision!

Spring Hill Village from Bob Pineo on Vimeo.

Design Develop worked closely with local architect Vito Cetta to create this animation aimed at explaining all the amenities and advantages of Spring Hill Village. Crafted as a two part concept, the first part of the animation speaks directly to the Albemarle Neighborhood Model Development guidelines and how Spring Hill Village successfully fulfills each guideline. The second part of the animation describes from a end-user’s experience these guidelines at work and how it feels to be a resident of Spring Hill Village. This two part approach allows for the animation to be used in a wide variety of ways, from being shown at the Albemarle Planning Commission for rezoning approval to being part of a robust early marketing package.

From the article, published August 24th, 2014, in the Charlottesville Tomorrow online publication, authored by Sean Tubbs:

“The commission also recommended two other rezonings Tuesday…It voted unanimously to recommend rezoning of 13 acres between Avon Street Extended and Route 20 to the “neighborhood model district” to allow developer Vito Cetta to build up to 100 homes as well as up to 60,000 square feet of commercial space. This project is known as Spring Hill Village.”

It’s Unaminous! Design Develop Artwork Helps Secure City Market Selection

Working closely with a City Market LLC, a team consisting of Keith Woodard and Powe Studio Architects, Design Develop had the pleasure of modeling the concept from schematic sketches, rendering, and creating the final book to be submitted for the recent City Market competition. The submission went on to win unanimous approval from City Council, being the project selected amongst four submissions from firms around the country.

From the article, published June 17th, 2014, in the Charlottesville Tomorrow online publication, authored by Sean Tubbs:

[After 20 years and multiple studies, Charlottesville’s City Council has finally selected a permanent home for the City Market. “You see that it is possible to come to decisions,” said Mayor Satyendra Huja.

The vote was met with applause Monday night after the council selected the Market Plaza proposal. Local builder Keith Woodard intends to purchase and redevelop a city-owned parking lot into a nine-story building that will have homes, offices and stores.

In January, the city issued a request for proposals from firms to develop the city-owned lot between Water and South streets that has been home to the City Market since 1993. “I have made up my mind that mixed-use development and the market can happen on this site in spite of the number of consultants we hired that said no,” Huja said. Woodard is partnering with Powe Studio Architects to build Market Plaza.]

The article is linked here: and images from the winning selection can be found below.


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In the News: Design Develop Animation for Rivanna Village featured in Charlottesville Tomorrow

The article, linked below, describes the recommendation of the new Rivanna Village neighborhood, with an embedded animation from Design Develop for reference. The animation referenced is the same animation that was used in the Albemarle County Planning Commission meeting, and highlights the neighborhoods many amenities, distinguishing features, and overall density.

From the article, published May 7th, 2014, in the Charlottesville Tomorrow online publication, authored by Effie Nicholaou:

” Changes to a proposed mixed-use development outside the Glenmore neighborhood have won the unanimous support of the Albemarle County Planning Commission.

“We have a plan that is less dense, has less commercial space… and the plan is more gentle on the land,” said Valerie Long, an attorney with Williams Mullen representing Andrew Boninti, the Rivanna Village developer. The plan also features about 32 acres of open space and linear parks, a mixed-use village center and single-family homes.

The developer also shared a four-minute rendering and animation of the development plans. All of the trees represented [on the animation] are taken from our plans,’ said [landscape architect with Terra Concepts Mark] Keller. ‘There is no hocus pocus going on. There is quite a considerable chunk of reality of what we’ve showed you.’ ”



Schematic Community Development – Southwest- North Carolina

This animation was created for the development team responsible for the design of this 500+ acre planned community. The program consists of a new retail and corporate office core with strong connections to existing road and river infrastructure. The scheme is further developed with multi-family, townhomes and single family residential units with significant density to support GEM car designated pathways, pedestrian thoroughfares and natural trails by a well known and stocked trout fish steam.

Leveraging the existing natural amenities of the site and surrounding national parks, additional facilities including a hotel lodge, cottages and camping areas nestled in between an existing pond and riverway. This animation was used by the development team to visualize a development plan for the project, as well as allowing the design team to envision the project’s intentions 3 dimensionally.


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